11/8/2007 – For Immediate Release
Contact: Ashley Tarter, Media Relations at (800) 487-7137 ext. 709 or firstname.lastname@example.org
The top retailers in America are instructing their employees NOT to wish "Merry Christmas," but to use the generic "Happy Holidays" instead. They are going further by ridding their stores of any allusion to Christmas, and playing ONLY secular holiday music. 53% of Christmas shoppers are offended by this practice and some have even left stores where this is happening.
The National Wish Me A Merry Christmas Campaign is targeting the top 30 retailers in the nation with buttons worn by Christmas shoppers that say, "It’s OK, Wish Me A Merry Christmas™." The goal of the Campaign is to appeal to retailers to put Christmas back in the holidays specifically by: actively changing their corporate holiday wishing policies back to the traditional and explicit "Merry Christmas," and using the symbols, language and sounds of Christmas in their in-store displays, signage and music as well as their November/December advertising.
With 96% of Americans celebrating Christmas according to a 2004 Gallup Poll, there has already been a groundswell of support for the Wish Me A Merry Christmas Campaign. Individuals and churches from Florida to Alaska have purchased tens of thousands of the red and green "It's OK, Wish Me A Merry Christmas™" ornament-like buttons to wear and share. National retailers will soon be getting the message that it is okay to wish "Merry Christmas" once again.
For more information please visit http://www.wmamc.com - the first letters in Wish Me A Merry Christmas, or contact our Media Relations office at 800-487-7137, option 4.